Forum Shah

Founder of iCraft, Fine Art Hobby Artist, MBA in Finance

Art has been a part of my life for as long as I can remember. What began as a childhood passion for art and craft gradually evolved into a lifelong mission—to inspire creativity, design meaningful experiences, and make art accessible to people of all ages.

Today, I am an artist, designer, educator, author, entrepreneur, and product innovator who has spent over two decades building creative platforms, developing original craft concepts, and nurturing the joy of handmade creativity.

My Creative Journey

My journey began by teaching children the joy of art. I established my own art institute, where I personally trained more than 500 students for the Elementary and Intermediate Art Grade Examinations, helping young artists discover confidence through creativity.

As an artist, I have had the privilege of exhibiting my work at prestigious galleries.

My first exhibition at Kala Ghoda Art Gallery showcased Abstract Ganesha created using a variety of textures and artistic techniques. The exhibition received an overwhelming response, with almost all of my paintings being sold. The exhibition was also featured in The Times of India.

My second exhibition at Kohinoor Art Gallery explored human emotions through abstract mood boards and the different moods and emotional journeys of individuals. This collection was equally well received, with many artworks finding new homes.

A Pioneer in Creative Publishing

Driven by my passion for sharing creativity with others, I co-founded and served as the Editor of Our Idea Book, India’s first magazine dedicated exclusively to art and craft.

The magazine quickly gained popularity, with over 1,000 copies sold across India and the United Kingdom, inspiring hobbyists, educators, and artists alike.

Creating a New DIY Craft Category in India

One of the milestones I am most proud of is pioneering a dedicated DIY Craft category in India.

At a time when structured DIY craft kits were still relatively unexplored, I focused exclusively on creating innovative, educational, and engaging DIY craft experiences. Through years of product development and design innovation, I helped establish and popularize a specialized crafting segment that continues to inspire children, families, hobbyists, educators, and creative entrepreneurs.

My Mission

I believe creativity is not just an artistic skill—it is a life skill.

Whether I am designing a DIY kit, writing educational content, creating a new product, mentoring aspiring artists, or building brands, my goal remains the same:

  • To inspire people to create with confidence, learn through creativity, and discover the joy of making something with their own hands.
  • For me, every design tells a story, every product begins with imagination, and every creative journey starts with a single idea.

While my heart has always belonged to the creative world, I also believe in building a strong academic foundation.

  • Postgraduate in Commerce
  • MBA in Finance
  • hobby Painting from sir j j school of arts
  • Completed Elementary and Intermediate Art Examinations with A Grade

This unique combination of creativity and business has helped me successfully build brands, products, publications, and educational initiatives.

My creative product designs have been showcased internationally, including features on the UK’s renowned Create and Craft TV channel, where several of my original craft products reached a global audience.

Over the years, my designs have found homes in multiple countries, including:

  • India
  • United Kingdom
  • Dubai
  • Africa

and several other international markets.

I currently wear multiple creative hats, each connected by one purpose—to make creativity more accessible.

Founder & Product Designer

iCraft Design

I design innovative DIY craft kits, creative products, educational activities, and hands-on experiences that encourage imagination, learning, and artistic confidence.

Founder

iCraft Education Publication

Through iCraft Education Publication, we develop educational resources and creative learning material. In our very first year, our publications achieved an important milestone by selling more than 32,000 copies, reflecting the trust placed in our work by educators, institutions, and learners.

Brand Designer & Creative Consultant

Appolix

I also work as a Brand Designer and Creative Consultant, helping businesses build meaningful brands through thoughtful design, visual communication, and creative strategy.

Books

World of Creativity (Extended Kit & Workbook Edition) 5 books, 5 grades

CBSE, ICSE, National Curriculum Alignment

Grades 1–5

World of Creativity (3 books, 3 grades)

CBSE, ICSE, State Boards

Grade 6-8

My foundational canvas 3 books

All Curriculums & Boards

Jr. KG, Nursery, Sr. KG

Gulf Art & Craft (International board, 5 books, 5 grades)

Gulf Region Curriculums

Grades 1–5

Essential Art & Craft (5 books, 5 grades)

CBSE, ICSE, State Boards

Grades 1–5

Creative Art and Craft (International board, 5 books, 5 grades)

British Curriculum Schools, IB, IGCSE

Grades 1–5

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